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About

About

Branding for Discovery Channel's Velocity Television Network
Published:
DISCOVERY VELOCITY
FULL BRAND PACKAGE // Initial Design Boards and Final Designs
 
VELOCITY IS A PROMISE:

The promise of access to a selective community of men with discriminating tastes.
The promise of high stakes adventure, precision machines and raw power.
The ultimate insiders club, for men driven to finding all the answers.
The promise to accelerate your world.
 
IDs and Hero Logo Animations:

"The Hanger" // Brand Spot:

This concept brought the Velocity Hosts together to a remote hanger location in the Mojave Desert for the epic reveal of the new Velocity brand.
"Implied Aerodynamics" // Graphic Toolkit:

The toolkit was designed to incorporate steel, aluminum and carbon fiber in unique and unexpected organic forms. The backgrounds and structural shapes were constructed like airfoils, turbines and airplane wings and presented in very abstract, asymmetrical framings.
Velocity Pitch Premiums:

To extend the Velocity brand into more "life style" expressions, we created a custom Velocity Brand Whiskey as well as a coffee table, museum-like, brushed aluminum encased Velocity Brand Book.