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Goal: Perform a major branding facelift--including a 180-degree palette change from browns, yellows, and greens to shades of blue. Challenge: To… Read More
Goal: Perform a major branding facelift--including a 180-degree palette change from browns, yellows, and greens to shades of blue. Challenge: To crack the "case of frenzied update requests" before the new season started, including... - Update existing in-show elements without substantially altering timing or placement. - Re-envision the 3-D virtual set to meet tighter turnarounds and accommodate design updates. - Re-imagine the logo to align in-show graphics with marketing materials. - Animate a brand new opening sequence around brand new shots of Paula. Solution: We locked down the palette early. With the color scheme approved, we prioritized the changes based on production schedule. As the one completely re-envisioned component, the open announced the new look. Case solved. Read Less
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Discovery ID / On the Case with Paula Zahn