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Identity, positioning, key messaging, advertising platform, packaging system, brand application, and product development style guide for the cons… Read More
Identity, positioning, key messaging, advertising platform, packaging system, brand application, and product development style guide for the consumer products extension of Discovery Channel. Read Less
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Identity, positioning, key messaging, advertising platform, packaging system, brand application, and product development style guide for the consumer products extension of Discovery Channel.
 
Inspired by real-life adventure, Discovery Expedition is the latest initiative offering a comprehensive line of technically advanced outdoor apparel, accessories, equipment, and electronics. Our challenge was to take an established entertainment company and evolve it into a consumer products brand. Along with a branding program, we designed a number of packaging samples which included spectacular outdoor adventure photography and tutorials on how to present the Discovery Expedition products. In addition to the 28-page branding and packaging style guide, we also created a 24-page product development style guide intended to engage and encourage the inner explorer in us all.