Identity, positioning, key messaging, advertising platform, packaging system, brand application, and product development style guide for the consumer products extension of Discovery Channel.
Inspired by real-life adventure, Discovery Expedition is the latest initiative offering a comprehensive line of technically advanced outdoor apparel, accessories, equipment, and electronics. Our challenge was to take an established entertainment company and evolve it into a consumer products brand. Along with a branding program, we designed a number of packaging samples which included spectacular outdoor adventure photography and tutorials on how to present the Discovery Expedition products. In addition to the 28-page branding and packaging style guide, we also created a 24-page product development style guide intended to engage and encourage the inner explorer in us all.