Discovery Africa | BTL intervention for series launch

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  • @FunMarketing

    Client: Discovery Channel

    Location: Puerto de Tigre, Buenos Aires
     
    Concept:
    As a shoestring BTL activation for earth day and the launch of Discovery  Channels new tv series Africa.  We created a photographic tour in a high transit area of Tigre (Prov. Buenos Aires) where we located 10 double sided frames with amazing photography from the show. Each frame included a different "piece of Africa" box below it which was carefuly crafted with live plants to portray different landscapes in line with the above images.
     
    The result was an activation that engaged an audience of all ages and added an interesting twist to a typical photographic tour.
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