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As a shoestring BTL activation for earth day and the launch of Discovery Channels new tv series Africa. We created a photographic tour in a high … Read More
As a shoestring BTL activation for earth day and the launch of Discovery Channels new tv series Africa. We created a photographic tour in a high transit area of Tigre (Prov. Buenos Aires) where we located 10 double sided frames with amazing photography from the show. Each frame included a different "piece of Africa" box below it which was carefuly crafted with live plants to portray different landscapes in line with the above images. Read Less
Published:
@FunMarketing

Client: Discovery Channel

Location: Puerto de Tigre, Buenos Aires
 
Concept:
As a shoestring BTL activation for earth day and the launch of Discovery  Channels new tv series Africa.  We created a photographic tour in a high transit area of Tigre (Prov. Buenos Aires) where we located 10 double sided frames with amazing photography from the show. Each frame included a different "piece of Africa" box below it which was carefuly crafted with live plants to portray different landscapes in line with the above images.
 
The result was an activation that engaged an audience of all ages and added an interesting twist to a typical photographic tour.