Discovering Cures Coalition

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  • Discovering Cures wanted to launch an educational microsite that took a complex issue and made it easy for the general public to digest. They wanted to tell a story that could take a site visitor from never hearing the term "biologics" to understand the basic risks and rewards of this medical offering.
     
    Working with a web designer, I lead the content strategy, copywriting and project management of the site. This involved research about the topic and the organization's position so that a simple but accurate narrative could unfold.