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Commercial marketing has only become louder and louder trying to get our attention. The idea behind Discover Amazing is to quiet down, and show t… Read More
Commercial marketing has only become louder and louder trying to get our attention. The idea behind Discover Amazing is to quiet down, and show the audience something visually stimulating, peaceful, and pleasing. Discover Amazing wants the viewer to experience and share their amazing moments throughout the day. The audience can engage in the campaign by uploading their media through the use of the “hashtag” #DiscoverAmazing on multiple social media platforms as well as Discovery Channel’s own application. The campaign will rely on its users to create media that is similar in style and feeling to that which Discovery will create itself. Discovery will feature the best content encouraging its users to engage in the campaign in this way. Read Less
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