I created this logo for a bass music DJ who plays a lot of hard-hitting, ear-splitting, dubstep and electronic beats. This project challenged me to translate various qualities of sound into visual aspects of design, and then, mold those qualities (sharp, abrasive, heavy, hard) into attractive, legible type. I sketched until I created something close to those qualities of sound. Once the sketches had the proper tone, I singled out a dominant letter in the design and reworked it until the lines and visual effect were precisely what I wanted. Then I digitally sculpted the remaining letters along the same principles of style and geometry.