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Creative team: Dan Bradley | Paul Coghlan
Creative: Dan Bradley /  Paul Coghlan
Created over 48hrs for the Perth Royal Show - an event which sees over 400,000 people attend every year - we wanted to highlight the plight of local farmers struggling to remain profitable while cheaper milk is shipped across Australia. It actually comes in trucks across the Nullabor (almost 3,500 km!).

I created the illustrative style to reference both the history of the Royal Show and the sense of a sideshow and this generated a huge amount of awareness for a single page advert.