Driven were asked to develop a new identity for a spin off business of an earthmoving company. The idea was to start up an online portal for the booking of dirt and fill removal from building sites. The design had to be friendly without being too industrial as most clients are everyday families with dirt left over from a renovation. The client wanted a strong mark, a unique look and a simple website to take enquiries. Thanks to the Simon and Jenna at the Hungry Workshop for the superb letterpress business cards.