For this project we had to create a direct mail campaign topromote etiquette. I decided to promote design etiquette to graphic designers. As designers we know about all the baddesign out there, thus I created a society that strives to create a culturethat always produces good design – The Society of Design Etiquette or SDE. Thebest way to get good design is to convince people that it adds value and thatit’s in their best interests to produce it. The more the market sees andunderstands the premium that comes from good design, the more it will becomethe norm. The society has fourprinciples: Always be original, check your guidelines, communicate a clearmessage and obey the typography rules. They believe by mastering these principles,you will become part of the design industry, which endorses a good designculture. By making these principles part of you daily design, it will becomethe norm to deliver GREAT DESIGN. To establish two-way communicationbetween the receiver and the society, the society’s has four friends, which youcan adopt, to help you with these principles.
This campaign consists of 4 phases: Introducing the societyto the target audience, reply from designer, reward the design for adopting afriend/principle and establishing persistent communication