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About

About

Oversize postcard designs by Pamela Stover for the American Red Cross.
Published:
Red Cross Direct Mail:
Oversize Post Cards
Our team developed the concept of using 'info graphics' to explain the need for blood donors. To keep the concept simple to understand, we illustrated only one fact - as opposed to many different facts. We also kept the comparisons and the colors simple, following brand guidelines. We've realized a significant response rate using this type of communication method.