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About

Direct mail catalogs
Published:
Direct Mail Catalogs
Client: PlasmaCAM, Inc.
PROJECT: PlasmaCAM, Inc. direct mail catalogs

DESIGNER: Dennis Cordova
PHOTOGRAPHER: Dennis Cordova
WRITERS: Jason B.

DESCRIPTION: PlasmaCAM, Inc. designs and manufactures a plasma-cutting shop tool.  They sell their machines direct to consumers and businesses worldwide through a direct mail campaign as their primary marketing tool.

Catalogs are 24 page, self cover, saddle stitched with a flood UV gloss cover.  The four-color press run is typically 300,000 pieces per run and is printed three to four times per year.