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Design a website targeting out-of-footprint banking customers.
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Rosetta was asked to design a banking site for out-of-footprint customers. These are clients who don't live within close proximity to any of the bank's branches. Segmentation analysis showed that for direct banking customers, price was the biggest motivator. The site was to be clean and simple - not much banking jardon. Positive interest rates were to be highlighted.
The new Home Page as wireframed.
The finished design of the home page. This is how the site looks today, live.
The Detail page highlights the rate and provides key points without drowning the users with banking terms.
The finished Detail page for Checking on the Direct site.