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Samsung Digital Love Award: KTR Bronze 2013 GOAL To promote Galaxy SIII smartphone and its advanced functions among young people, who are less e… Read More
Samsung Digital Love Award: KTR Bronze 2013 GOAL To promote Galaxy SIII smartphone and its advanced functions among young people, who are less engaged in traditional TV and press communication. STRATEGY To show that Samsung Galaxy SIII is a phone and its functions are close to lifestyle and interests of young people. To use Internet as a main vehicle of the communication. SOLUTION Interactive application “Digital Love”, in which consumers could actively engage in story about the beginning of relationship between two young people. The users could actively take part in the film by operating virtual Galaxy S III smartphone and discover the most exciting features by initiating actions between the main characters. -- CREDITS Creative Director: Artur Sztarbało Director: Florian Malak Copywriter: Emil Wiśniewski Art Director: Maciej Jarosz, Piotr Zawałło Designer: Maciej Jarosz Read Less
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