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A guerrilla marketing campaign utilizing print, web and social media to bring the people of Vancouver to CODE LIVE events during the 2012 Winter … Read More
A guerrilla marketing campaign utilizing print, web and social media to bring the people of Vancouver to CODE LIVE events during the 2012 Winter Olympic Games. Bright-pink posters were plastered over the city, engaging passers-by with obscure references to the artist work and performances happening at CODE LIVE the following week. Users were subtly urged to visit digitalbridge.ca, which featured a promo reel of captivating artist, performer, and event information. Social media included a strong and responsive Twitter, YouTube, and Facebook presence, ultimately connecting people to the events. Our guerrilla team included Andrew von Rosenbach, Azhar Boumarah, Daniella Pichardo, Shahrzad Aghasharifianesfahani, Al Sinoy, Nick Marouhos, Gabe van Bergen, Erez Barzilay, Airlia Hansen, Mohamed El Eryan. Read Less
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