The task was to improve the old Digital Arts website. A neglected text-heavy brown and biege website in desperate attention for some TLC.
One of the main design challenges was to establish a versatile grid which could hold all the different elements of the site- Ad space such as MPU's, leaderboards, skyscrappers, plus all the varied content we featured within the brand. The portfolios, news stories, reviews interactive video content etc.
Below is a mock up of the redesigned site, using a 12 column grid.
Two grid columns consistantly accomadated the large MPU ad units, and a 16 pixel gutter and baseline was used to maximise equidistant spacing.