Digital Arts website redesign

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  • The task was to improve the old Digital Arts website. A neglected text-heavy brown and biege website in desperate attention for some TLC.
    One of the main design challenges was to establish a versatile grid which could hold all the different elements of the site- Ad space such as MPU's, leaderboards, skyscrappers, plus all the varied content we featured within the brand. The portfolios, news stories, reviews interactive video content etc. 
     
     
     
    Below is a mock up of the redesigned site, using a 12 column grid.
    Two grid columns consistantly accomadated the large MPU ad units, and a 16 pixel gutter and baseline was used to maximise equidistant spacing.  
     
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    Below The old Digital Arts site was text heavy, lacking in structure, imagery, and simply had not been designed or updated in many years. The colours were brown and beige! 
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    Below The Digital Arts tutorial section went through many discussions. We introduced a naviagtional thumbnail and looked thoroughly at point sizes. ad space positions and how the tutorials displayed on different devices.  
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    Below Digital Arts review pages needed humanising and a personal touch. I introduced more photography to the site juxtapozed with a moderate amount of white space.