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The client need was to create a continuative experience between the TV-Spot and the website. The main goal is to sell the diet kit. Trough a proc… Read More
The client need was to create a continuative experience between the TV-Spot and the website. The main goal is to sell the diet kit. Trough a process that start from the TV-spot the user land from any device to the website and understand the value proposition of the diet. For this project I've designed the new site-map making it lighter, the user flow from the spot to the purchase, the wireframes and the User Interface for the website. Read Less
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Dietagenetica is a startup that is trying to break the rules of the diets using the science and your DNA. The need was to create a continuity of experience from the tv-spot to the website dietagenetica.it - making it accessible from "any" devices: smartphones, tablets and personal computers.