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About

About

Published:
Diet Fares

This concept was developed for Air Arabia to promote their low fares.
It was used in press, POS materials, Radio and in branding purposes.
The line "Diet Fares" was also used in press releases, and it became a popular phrase.
The execution was done using Cinema 4D and Photoshop.




Water drops images were used to texture the can and to add the sweat effect