The brief was to raise awareness among advertising people. We create all sorts of things every day but we never think about how this affects our society and about the ecological consequences. So we came up with ‘Diet Advertising’.
This is a widget you can download an install on your desktop. The idea is to speak to everyone on a personal level (and to start a community). You have to be proud to be part of Diet Advertising. You can fill in as much as you like and share it with the others. Now you can see where the weak points of your campaign are and act on them in the right way.