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The project aim was to innovate the ‘shop in shop’ experience to fit the needs of the hyper-aware generation and increase store traffic. A digita… Read More
The project aim was to innovate the ‘shop in shop’ experience to fit the needs of the hyper-aware generation and increase store traffic. A digital portal extension and an engaging game helped gather valuable consumer data. The idea was to use the physical ‘shop in shop’ as a gate into the digital world and expand overall brand experience rather than confine due to physical restrictions. The "Diesel Works" brand looks like a game and the shop in shop environment is inspired by the aesthetics of a computer to appeal to the "hyper-aware generation". Sex toy inspired scanning guns help to tag product information and gather valuable customer information. Read Less
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