Diesel • DSLTAG

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  • Project: DSLTAG
    Client: Diesel
    We tag music with all sorts of memories; about summer nights or unrequited loves, or kvlt norwegian winters, these moments are intricately woven into the fabric of what we wear. Music defines who we are. So why not wear it on clothes?
    QR codes are dumb, so let’s celebrate them properly! DSLTAG is a digital platform where users can customize a Diesel t-shirt with a Grooveshark playlist embedded inside a QR code.
    Team: Niklas Frings-Rupp, Rhea Hanges (CD), Matei Curtasu (CW), Annamaria Zollet (AD)
    Year: 2011