Die Cut Business Card | 2013

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  • I designed the business card for the store "fuoriSERIE" which sells items handcrafted, decorative objects and tribal art. The client's brief was very simply: something new, "lightweight" and out of the norm (I remember the store name in italian means "out of series").
     
    So I chosen a uncoated, recycled and pulp-coloured paper: Fedrigoni Woodstock Paper. Naturalness, simplicity and warmth are the basic sensations of these papers: the same characteristics of the items sold in the shop.
     
    Then I decided for a die-cut business card because the unique and attractive shape makes this card different from the other traditional cards and above all the cut makes a handcrafted look, like the items of store.
  • Preliminary studies
  • Preliminary studies
  • Preliminary studies
  • Preliminary studies
  • Preliminary studies
  • Proposed version
  • Proposed version
  • Final version! Recto & verso.
  • photo © Donatella Rota
  • photo © Donatella Rota
  • photo © Donatella Rota