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I designed the business card for the store "fuoriSERIE" which sells items handcrafted, decorative objects and tribal art. The client's brief was … Read More
I designed the business card for the store "fuoriSERIE" which sells items handcrafted, decorative objects and tribal art. The client's brief was very simply: something new, "lightweight" and out of the norm (I remember the store name in italian means "out of series"). So I chosen a uncoated, recycled and pulp-coloured paper: Fedrigoni Woodstock Paper. Naturalness, simplicity and warmth are the basic sensations of these papers: the same characteristics of the items sold in the shop. Then I decided for a die-cut business card because the unique and attractive shape makes this card different from the other traditional cards and above all the cut makes a handcrafted look, like the items of store. Read Less
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I designed the business card for the store "fuoriSERIE" which sells items handcrafted, decorative objects and tribal art. The client's brief was very simply: something new, "lightweight" and out of the norm (I remember the store name in italian means "out of series").
 
So I chosen a uncoated, recycled and pulp-coloured paper: Fedrigoni Woodstock Paper. Naturalness, simplicity and warmth are the basic sensations of these papers: the same characteristics of the items sold in the shop.
 
Then I decided for a die-cut business card because the unique and attractive shape makes this card different from the other traditional cards and above all the cut makes a handcrafted look, like the items of store.
Preliminary studies
Preliminary studies
Preliminary studies
Preliminary studies
Preliminary studies
Proposed version
Proposed version
Final version! Recto & verso.
photo © Donatella Rota
photo © Donatella Rota
photo © Donatella Rota