Diao Yu (钓鱼)
Top Prize for Happy Office Gifts and Premium Design Competition
Corporate gifts and premiums are effective marketing tools, but are easily forgotten by consumers.
However, if there is an attachment of an experiential encounter with the gift and the user, a lifelong memory would be created.
An exquisite teabag collection, inspired by Singapore’s iconic oolong tea, diao yu, has been created to also cater to the caffeine needs of a working adult, both locally and internationally. Besides breaking apart from conventional appearance, the tea filter will also be made with environmental-friendly material for the sustainable consumer.