The aim of this project is to give a brand new look to Diamond UHT Milk packaging. Targeting young children, cute illustrations and block color are used to catch their attention.
This concept is meant to emphasize the flavor. Not only using the block color that define the flavor, but also using the illustration. In each flavor, a signature cow will be shown hugging the flavor.
Minimal and straight-forward, the illustration is showing the close-up face of a cow as if it were saying "Hello".
The concept is to invite children to feel the adventure and exploration of the taste of Diamond UHT Milk along with Captain Cow who enjoy exploring delicious milky sea.