Ride+ is Treks best in class electric assist system. E-Bikes are a big deal in the EU and Treks first take one the Ride+ system was due for an overhaul: Reduce cost, increase ease of use, and bring it up to speed visually with the Diamant line of bikes.
I spent one month at Treks office in the Netherlands working with Joe Lintl - an exceptional bike designer from whom I learned a lot about their approach to design and product development.
Credit goes to Joe Lintl on the detail here - he fine-tuned the design of the lens and made it the sweetest part of the whole package. The guy is awesome when it comes to making sure it is all there.
Early concepts - less a focus on styling and more focus on rethinking how it would be manufactured and mounted to the rack.
Final CAD concept - The lens had to increase in size, so the lock mechanism had to moved to the side due to space requirements.
We added a nice rubber cover to the top to add protection, texture, and cover up the the screws!