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About

About

Life takes you in many directions. Years ago when I first changed my diet and lifestyle to plant based everything, I knew a business model was so… Read More
Life takes you in many directions. Years ago when I first changed my diet and lifestyle to plant based everything, I knew a business model was soon to come. Make a living off of your passions in life is my motto, and health and wellness was my new passion! I sat down with pencil, paper, and some great ideas involving making "health & wellness" cool, desirable, and most importantly affordable. I started with the concept of a vegan deli and began to sketch out the initial logo with elements taken from traditional New York Deli imagery. Once I got the logo set up, I designed a few ads to bring in business. Business was rolling pretty quickly after I developed the initial brand elements. I knew that while print is always a classic form of advertisement, video is the new medium most used today. I recorded video testimonials of DC residents tasting Dffrnt Wrld Deli food, their reactions are priceless! Word of mouth works wonders. The positive response to the brand and the food created a demand for vegan cooking courses. Next thing I knew, I was being booked for public speaking engagements with DC Vegfest 2011, and Green Festival DC 2012. Read Less
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