- DPBC Innovates the Beer Realm
Design & Concept by Jay Badenhorst, Just Design, Cape Town
Illustrations by Studio Muti, Cape TownCopy by Ciara LouwPack Photography by Charles Russell
- Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals four distinctive styles with four equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and Twitter.
The new packaging and branding design has been positively received by the public, with exposure on world-renowned packaging design website 'www.thedieline.com'. Choi's Gallery, a Shanghai biannual design magazine, will be featuring the range's fresh label and packaging design in their next issue.
LOERIE AWARD WINNER 2012