This is a class project regarding starting your own brand. I was eating sushi one day and realized that I have not desiged anything for food. Because of my love for the Japanese Samurai culture and Sushi. I chose to come up with a Sushi lounge that is for all audiences. Desu from what I have researched means to relax or to repose. So in essence the logo, branding and packaging design are based from Japan's flag colors and the name of the restaurant.