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About

About

Identity redesign of DesignRate, developed with a strong logotype with a focus on the technicality of building, architecture and drafting.
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DesignRate is an energy assessment business operating in the Midwest and Gascoyne region of Western Australia. The business owner, David O'Meara, required an identity to be functional in and around the Building and Architecture industries which he works alongside. Geogrotesque was the chosen typeface due to its simple, modular form and technical flavour, proving extra useful with the stencil variant that helped to (visually) separate the two words which make the whole name.
 
Letterpressing became the perfect match for the business cards in accentuating the beauty of Geogrotesque and the funcionality of the wordmark.
Project was commissioned through Andrews&Co, 2012.