Yet again another template, this time done for local government, as I often turned half page, full colour newspaper ads around in three hours or less, I generated fairly complicated templates waiting for the copy to Ā arrive, thus limiting the clients chance of re-generating copy once the ads were completed. Local government would supply a MS word doccies, which I dumped into the template.
I gave them a copy-count which I had worked out in advance. Despite every attempt to manage the communications officers, all I had time was to dump the copy and email to the newspaper, no time for copy-proofing because despite advance warning, the comm. officers were incapable of meeting any deadlines.Ā
This was an incredible frustrating time in my design carreer. The upside was the absolute freedom I had to generate these templates, I could try a wide variety if ideas and treatments and see how the local paper handled them, invariably they managed to print them despite their awful reputation for colour printing.
I would sometimes get a warning two hours before my shift started at said newspaper. I had to phone and make excuses why I would 'by a couple minutes' late (yeah right, sometimes it would be an hour or more lat) and then whack a layout together praying the copy would in fact arrive. Sometimes it would not.Ā
As the paper where I worked kept me busy for a max of three hours a night, I often slipped in finishing these ads during working ours.