We also designed the event poster. We built a concept around the word vs-versus which is often used in boxing fights and such. It's design vs music and I'm not sure who's winning. We wanted a surreal and strange spirit for the visual so we worked with a model to get it right.
For the type treatment we brought in vs number two, we really wanted to make a naive and rough contrast to the drawn subject where the technique is very realistic and detailed. The effect on the type is fluor color+reflex on top, so it will light up nicely in the dark north/Tromsø.