Design Temple Rebranding
The boss at Design Temple wanted to change the logo because she was tired of the old logo. S was also clear that she did not want a complete departure from the old logo. We tried many different approaches before we finalized on the final logo and the stationery, but the effort was completely worth it.
One of the approaches was to try and incorporate devnagri charaudio cters into the logo to give it an Indian flavour, since all the work done by the studio is deeply rooted in an Indian sensibility.
Since Design Temple describes itself as an "Urban Indian Think-tank" , I decided to create a visual pun out of it and illustrate a "thinking tank". The illustration denotes the values that the company endorses.