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About

About

Computer Arts Magazines' 'Design Matters' strapline reimagined by Finger Industries.
Published:
Design Matters.
It does. Especially when creating a unique design for Computer Arts' inside cover...
We were approached by Computer Arts to give a unique take on their tagline 'Design Matters' to go inside the magazine front cover.
 
We started off with a sketch, taking the geometric forms and patterns from our Sugary Death Machine animation, but then needed something denser for the type to pop out of - something solid, without the photographic element. The type is very clean so we could go for really bold colours & just enjoy filling the space with a variety of strong, graphic shapes.
 
This piece was strongly influenced by the sculptures of the amazing New York artist Rodney Alan Greenblat, with a bit of Hiroshi Yoshii thrown in.

Finger Industries 'Design Matters' logo © Finger Industries 2013

For the full Computer Arts story and interview with Finger Industries click here.

Represented by Trayler & Trayler, London UK.

Follow us on Twitter @Fingerindust or 'Like' us on Facebook here.

Design Matters Wireframe
Design Matters Depth Render
Finger Industries 'Design Matters' logo © Finger Industries 2013

For the full Computer Arts story and interview with Finger Industries click here.

Both represented by Trayler & Trayler, London UK.

Follow us on Twitter @Fingerindust or 'Like' us on Facebook here.