CLIMA is an up and coming online store. I was briefed to design a logo and the name card for the company.
The base color is navy blue, with white (a little yellow) and red (with little pink), the color scheme is hip and morden vintage, but not simply black and white,. This brings out a neutral feeling, which is suitable for the mass market. I chose this font is because it is a mix of classic and modern, and high end fashion style. This meets the extravagant style which my clients are looking for.