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BRIEF: Create an event programme for Design Indaba, an international design conference and expo. KEY OBJECTIVES: The programme had to detai… Read More
BRIEF: Create an event programme for Design Indaba, an international design conference and expo. KEY OBJECTIVES: The programme had to detail Design Indaba’s order of proceedings, speaker biographies and messaging from sponsors. It also needed to reflect our campaign message, which was all about the creativity of the average person. CREATIVE SOLUTION: Examples of extraordinary inventions by untrained individuals were interspersed throughout the programme in the form of lenticular animations. This guaranteed a large degree of interactivity and added weight to our campaign line: What can your creativity do? RESULTS: Design Indaba was featured on several national and international television variety shows and websites. It is widely regarded as the world’s premier design conference. Read Less
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