"This concept introduces a visual style that leans heavily on the Internews house brand. While informed by the hues and feel of the brand, this aesthetic at once creates a unique aesthetic, applying InterNews colors into a 'human' direction, softening and introducing more natural tones. The graphic treatments pull from a clean and bright Swiss style of solid color and rigid grid. We imagine using basic glyphs in color blocks, with hints of transparency to give a modern edge. Infographic style would be very simple, and again, bright and color-heavy."
Key feelings: connection to InterNews, energy, people-focused, digital, clear, simple, bright, colorful