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Breaking category and getting more attention In a cluttered space full of jingles and condescending, burnt out actors, we were tasked with recap… Read More
Breaking category and getting more attention In a cluttered space full of jingles and condescending, burnt out actors, we were tasked with recapturing a premium window covering brand's market leadership. We refreshed their brand's identity and tone of voice to create a stronger point of difference. We then created a category-breaking campaign which focused on key products to boost brand awareness and sales enquiries across retail network. Read Less
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Breaking category and getting more attention

In a cluttered space full of jingles and condescending, burnt out actors, we were tasked with recapturing a premium window covering brand's market leadership.  We refreshed their brand's identity and tone of voice to create a stronger point of difference. We then created a category-breaking campaign which focused on key products to boost brand awareness and sales enquiries across retail network.