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New Jersey nets star Deron Williams becoming a Red Bull athlete
 Deron Williams Activation / Red Bull

Red Bull hired JPI to produce a video to announce their historic signing of one of the best NBA point guards in the game today, Deron Williams. JPI shot the event with a 5DMk2 and 7D rigged with top of the line lights in New Jersey and New York City. JPI utilized Graphics, color Grading, and Sound Design in Post Production to give the piece a highly stylized feel.