There was an offline brand guide which did not contain any online-specific elements, so we started out with style tiles to see how the offline directions might look online. We then had a very interesting workshop with the client about the visual direction their online brand should take.
The style tiles were made with Photoshop + Typecast. The full comps were Photoshop + HTML + CSS, based on my own framework and semantic grid system
This was a team effort, with a team of eight people taking care of information architecture, CMS integration, front-end development, back-end development, online marketing, poject management and account management. My role included online branding, visual & interaction design, front-end development and CMS integration.