- Delicious 2012
Facebook Application, Mobile & Print Design
- In partnership with celebrity chef Tim Anderson (MasterChef winner), Delicious by DS5 was established, a pop-restaurant in East London was host to 'invitation only' who are interested in molecular gastronomy. The event was launched with a pre-event whereby well-known food bloggers were invited to cook with Anderson in a secret location and help seed the event. In addition to special guests, tickets were open to the public through social media presence.
- Throughout the event, food was used to draw parallel with the senses experienced whilst driving the DS5. At each stage of the Delicious by DS5 campaign I was responsible for visually guiding the user to experience different material generated as a result of activity (event photography). Below are examples of my response to the brief to create:
1. iPhone and iPad optimised site for visitors to the pop-resturant to access recipes and images via a QR code.
- 2. Facebook application designed as a hub for the campaign. These Facebook application designs later went on to inspire the printed media used throughout the event as well as for booking seats at the event itself.