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Delicados is one of the oldest and most traditional cigarette brands in Mexico. For the launch of a new brand flavor, we made a series of interac… Read More
Delicados is one of the oldest and most traditional cigarette brands in Mexico. For the launch of a new brand flavor, we made a series of interactive activations in bars, nightclubs and parties throughout the major cities in Mexico. The concept consisted of rediscovering traditional Mexico, with new eyes. We took the typical mexican mariachi to make a Guitar heroe style of game, but instead of being a normal guitar, it was played with the mariachi's "Guitarron" and the mariachi songs were re-recorded by popular mexican rock bands. Just as you pay a mariachi to play a song, we made our custom Delicados cash for people to be able to play. The goal was for the consumer to see how the classic local values can always be redefined by modern means, without losing it´s essence. Read Less
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