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Brief: To redesign the packaging of Coffee Planet coffee. Challenge: Limited budget to stand out and relaunch the Special Edition packs against i… Read More
Brief: To redesign the packaging of Coffee Planet coffee. Challenge: Limited budget to stand out and relaunch the Special Edition packs against international coffee giants. Idea: We created the world’s first coffee packets that people can take home and drink coffee in: The Coffee Planet Coffee Mugs. The coffee beans came in a packet inside. And you took home a fantastic looking free mug that you’d love to wake up with. A Mild, Mild-Medium, Medium, Medium-Strong, Strong or an Extra Strong brand reminder to the consumers every morning. Result: The Sales went up by 23% in just the first week, and the happiness of the customers, by 100. And the Target Group is only waking up to the idea. Read Less
Published:
 
 
A simple Packaging idea thought over a cup of coffee.
 
Brief: To redesign the packaging of Coffee Planet coffee.
 
Challenge: Limited budget to stand out and relaunch the Special
Edition packs against international coffee giants.
 
Idea: We created the world’s first coffee packets that people can take home and drink coffee in:
The Coffee Planet Coffee Mugs. The coffee beans came in a packet inside. And you took home a fantastic looking free mug that you’d love to wake up with. A Mild, Mild-Medium, Medium, Medium-Strong, Strong
or an Extra Strong brand reminder to the consumers every morning.