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These print ads are part of a campaign I made up for Oakley. The company details the cutting-edge technology it uses to customize their products … Read More
These print ads are part of a campaign I made up for Oakley. The company details the cutting-edge technology it uses to customize their products for any sport and issue. While it was impressive, I didn’t think people would find a connection to it. I based the copy on this idea that these sunglasses are like shields. The website had many stories of hard-core athletes who claimed the products saved their eyes. I drew the athletes because I thought the contrast would highlight the sunglasses. Read Less
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