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Deadliest Catch Season 6 Advertising Campaign. Incorporated print, OOH, rich media, augmented reality, key art, conference and environmental desi… Read More
Deadliest Catch Season 6 Advertising Campaign. Incorporated print, OOH, rich media, augmented reality, key art, conference and environmental design. Read Less
Published:
Deadliest Catch Season 6

Print
Not the most arresting image I’ve ever produced for an ad. But, for the record…this one required a whole lot of photoshop wizardry on the part of myself and Discovery's in-house digital production team. Take a look at the core images below to see where I began.
3D Augmented Reality Game
You can play the game at www.discovery.com/catch3d or see a demo by clicking video image below

This is hands down one of the coolest projects I was able to work on while at Discovery. It’s not often that a gamer is actually asked to concept, design, and art direct and sound design a new video game. The game, which was developed along with Total Immersion, is launched by showing the Deadliest Catch 2010 print ad to your webcam. Once started the magazine is used like a steering wheel and the user is racing against the clock and elements to haul in pots of crab.
MSN Rich Media Unit
Click video image for a demo
I worked with Glow Interactive to bring this rich media unit to life. You can preview the wheelhouse unit here.
Xbox in-game banners
As someone who owns an xbox, I was thrilled to create in-game banners for some of their top sport franchises.
2010 CatchCon, Seattle WA
What could have been
I’m going to file this one away as ‘what could have been’. Worked with photographer Blair Bunting to create these page stopping visuals. Unfortunately, these ads never saw the light of day because the actors weren’t “real” Deadliest Catch crew members.