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Identity for DeVine Guitars and Ukuleles.
Identity for Eric DeVine, craftsman of custom guitars and ukuleles.

The logo's scrollwork was inspired by his surname of Old French origin, and was shaped specifically to fit the headstock profile. The logo is inlaid in either white and gold mother-of-pearl, or Koa and Maple woods.

To complement the new logo, we also created a range of custom fretboard designs, sound hole rosettes and purfling patterns.
Artists playing DeVine instruments include Jack Johnson, Kimo Hussey, Eddie Vedder and Mike McCready of Pearl Jam.
All Photography © Eric DeVine