Danone Activia

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  • "Cover up your little sins"
    Recently we had the pleasure to participate on a fun still-life project for Danone for which we shot models of actual commodities produced on a 3D printer, which we dipped in Activia for the desired effect. Our take was capturing the objects in a way that would result in an almost graphic visual quality rather than a clearly readable shot, so that only texture and reflections keep the objects of our desire apart from the... boundless white nothingness that is Activia, eh :-)

    Image: Gravy [English:ˈɡreɪvi]
    Client: Danone
    Agency: Young & Rubicam Prague
    Creative Direction: Jaime Mandelbaum
    Art Direction: Gerrit Gerischer
    Production: Tomas Tomasek

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