Self branding: ask any designer and they'll tell you that this is possibly the worst brief you could ever receive. Not because we don't love a challenge, more so that it involves a complete psychological and theoretical analysis… of yourself. Questions are raised, beers are had, tears are cried; no not really, but being objective in the whole process is tricky.
This personal branding of Daniel Dittmar draws upon one of his biggest influences; his father. A German born man and a toolmaker/draftsman by trade, his meticulous and pedantic nature has translated from one generation to the next. Inspired also by the innovators of the Ulm Design School, the brand delivers a clean and sharp sensibility whilst still retaining a personable tone.
Taking the brand one step further, ultra violet ink has been incorporated into the print collateral to reflect the tongue-in-cheek approach that Daniel has with his work. Messages initially looked at a self defined nature, and have slowly shifted to a focus on the client and the working relationship that can be had.
Ever received one of these cards? You'll find a hidden message on the back waiting for you.
See the full project here