Dalhov Shooting Ground
36069
2039
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About

About

Visual identity for a shooting school in Stockholm
Published:
I Started off with a blank scrap book and tons of meetings with the client. All we had was a bunch of ideas and a name. The hunting industry and everything around it is very, very traditional in it's design language and my goal with this project was to keep a classic and elegant tone to everything but with a modern 21st century twist. This took me four months from the first meeting to where we are today and we ended up with the following (most of it pictured below) — stationery on thick eggshell colored paper with raised gold lettering, a new "D" symbol with a pheasant on it , a new logotype, new selling material, new photography stock with over 500 photographs, shot and edited by myself, new facebook page and of course, a new → website. The great part of this project was the client, who was very open to all my ideas and gave me his complete trust in all my decisions. Stay tuned for more work with Dalhov Shooting Ground in the future.

Graphic design & Photography by → 
Felix Winqvist (duh!)
Website built by → 
Christopher Harnesk-Nilsson 
Illustration done by → 
Mario Zucca 
Copywriting by → 
Tomas Carlsten