Add to Collection
About

About

Scope: Cafe Branding, incorporating web and iPhone application design. This project involved creating an identity for Daffodil Cottage Café — a … Read More
Scope: Cafe Branding, incorporating web and iPhone application design. This project involved creating an identity for Daffodil Cottage Café — a fresh new establishment which aims to balance quality coffee with welcoming and intimate customer service. The venue also caters for a more youthful and tech-saavy customer base. Colour was used to differentiate the brand from competitors in area, whilst a stylized symbol system was developed to reflect the brand's personality. A strong digital presence was also considered when creating the visual identity, tailored to Daffodil’s preferred target market. Read Less
Published:
Description
This branding project focused on creating a unique yet simple cafe brand. Colour was used to lift the brand beyond the typical brown and green hues which dominant most other cafe's palettes.

A stylized symbol system and a strong digital presence were also considered when creating the visual identity.
 
Typset
Archer and Gotham by Hoefler & Frere-Jones

Primary Logo & Brand Colour
A folded business card was designed to double as a table reservation card. Guests of the host would be encouraged to take the card and thus Daffodil's contact details with them at the completion of their visit.
Branding Applications