University, Summer 2010
Type/Text Design III
Prof. Kristin Cullen
Redesign of an existing book entitled Dada: Zurich, Berlin, Hannover, Cologne, New York, Paris.
This project focused on the use of type and image to both communicate the text's meaning and promote readability in a cohesive, innovative, and sophisticated design.
Dada is many things: rebellion against tradition, shock and awe, ant-conformity, economic and moral concern. One characteristic that I believe sets Dada apart from other art movements was its treatment of traditional objects in an untraditional way. To copy Dada's chaotic, satirical, and often structureless design would be to misrepresent Dada's core values, so instead I focused on changing the traditional aspects of book design to a slight degree in order to make them more noticeable. 90° paragraph and page angles, common type and image integration, capitalization, page numbers and footnotes are a few examples of attributes that were modified in atypical ways.
Spreads designed: Cover, Spine, Back Cover, Title, Copyrights & Acknowledgements, Zurich Divider, Berlin, Divider, 4 Essay spreads, and Bibliography.