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A redesign of a pre-existing book on the subject of Dada, an art movement that began in Zurich, Switzerland that was characterized by its anti-wa… Read More
A redesign of a pre-existing book on the subject of Dada, an art movement that began in Zurich, Switzerland that was characterized by its anti-war sentiments, anti-conformity, and sock & awe tactics. Read Less
Published:

University, Summer 2010
Type/Text Design III
Prof. Kristin Cullen



Redesign of an existing book entitled Dada: Zurich, Berlin, Hannover, Cologne, New York, Paris.

This project focused on the use of type and image to both communicate the text's meaning and promote readability in a cohesive, innovative, and sophisticated design. 

Dada is many things: rebellion against tradition, shock and awe, ant-conformity, economic and moral concern. One characteristic that I believe sets Dada apart from other art movements was its treatment of traditional objects in an untraditional way. To copy Dada's chaotic, satirical, and often structureless design would be to misrepresent Dada's core values, so instead I focused on
changing the traditional aspects of book design to a slight degree in order to make them more noticeable. 90° paragraph and page angles, common type and image integration, capitalization, page numbers and footnotes are a few examples of attributes that were modified in atypical ways.

Spreads designed: Cover, Spine, Back Co
ver, Title, Copyrights & Acknowledgements, Zurich Divider, Berlin, Divider, 4 Essay spreads, and Bibliography.